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Little East Conference Launches Online Store in Partnership with SquadLocker

Little East Store

PAWTUCKET, R.I. – The Little East Conference announced the launch of its new online store – www.LittleEastStore.com – where student-athletes, parents, alumni and fans will now be able to purchase official LEC branded merchandise, championship apparel and items for special events, such as the upcoming 2018 Hall of Fame Induction. Shoppers can choose from a variety of apparel and accessories from popular athletic brands.

"The Little East Conference is pleased to partner with SquadLocker, an innovative, local company that has disrupted the national team athletic apparel market," said Commissioner Cora H. Brumley. "Their manufacturing ethics and quality, as well as their streamlined purchase/distribution model is a welcome addition to the services the LEC provides to its membership. We are particularly excited to launch our newly expanded graphic identity - created by Skye Design Studios - in concert with LittleEastStore.com "

"We are proud to be part of such an outstanding organization and are thankful for the opportunity to be named the Little East Conference's exclusive online partner," said Glenn Cook, national sales director for SquadLocker. "The SquadLocker agreement with the LEC aligns SquadLocker's core values of community involvement, reputation for excellence and the competitive spirit of both organizations. Partnering with the Little East Conference is another great example of our commitment to forging best-in-class partnerships to serve the needs of our customers and its fans. 

The launch of the new online store coincides with the latest expansion of the LEC's branding identity, which now includes a complete set of sport-specific championship tournament logos and Little East Conference Champion marks. The graphics were created by Skye Design Studio, a leader in collegiate and professional sports branding.

As member of the Fair Labor Association (FLA), SquadLocker has committed to ensuring fair labor practices and safe and humane working conditions throughout its supply chains. SquadLocker has committed to FLA's Code of Conduct and established systems to identify and remedy ethical violations are making significant strides towards that goal. SquadLocker is working with FLA to develop and improve social compliance systems that flag issues and lead to sustainable solutions when workers are at risk.

About SquadLocker
From athlete to mathlete, SquadLocker makes it easy to outfit any team or organization in two weeks or less. SquadLocker's instant online stores that never close serve up the world's best apparel and gear brands, decorated with your specific logos. Every store merchandising and logo design is custom and free. Every order is processed individually with no minimums. With user dashboard features like flexible fundraising, logo library, store management rights sharing and other cutting edge, time saving, program management tools, SquadLocker has changed the way Commissioners, Athletic Directors, Coaches, Parents, Captains and Club Leaders manage their group's decorated apparel and gear needs. All orders are fulfilled from SquadLocker's wholly owned state of the art facility in Warwick, R.I. using proprietary software and decoration techniques.  

SquadLocker is the official and exclusive online provider of gear and decorated apparel for Sports Engine and Sports Illustrated Play, a division of NBC Sports. The list of SquadLocker investors includes high profile groups such as Causeway Media Partners.